With the outbreak of the COVID-19 pandemic, nearly all business processes across the globe have come to a halt to support social distancing measures and curb the spread of the virus. When the restrictions on public gatherings will ease up is currently unknown, but given the circumstances we are in, it won’t go away anytime soon. So, what does this mean for businesses? Should they continue to stand still and incur the loss of sales, revenue, and growth? Or should they at least engage in some form of marketing and sales to generate income?